Taiwan Excellence marks four years of bringing quality products to the Filipino household
Taiwan reaffirms the strength of its trade relations with the Philippines, in its fourth annual Taiwan Excellence campaign.
Sponsored by Taiwan’s Ministry of Economic Affairs (MOEA) and the Bureau of Foreign Trade (BOFT), and organized by the Taiwan External Trade Development Council (TAITRA), this campaign promotes Taiwan’s leading brands which have earned the Taiwan Excellence seal.
Many of these high-grade products are already well-received by the local market and part and parcel of the everyday lives of Filipino families. ACER, ASUS and MSI are popular choices for smartphones and laptops, while leading exercise equipment brand Johnson Fitness has gained ground over the years.
This year, the 2017 Taiwan Excellence campaign will feature more than 150 products from 52 accredited brands. TAITRA has expanded their events to further highlight the innovation, reliability, and durability of these brands, which continue to empower consumers toward leading more convenient and enhanced lifestyles.
Gilberto Lauengco, Chief Finance Officer of Manila Economic Cultural Office, James Chu, Minister of Taipei Economic Cultural Office, Tony Lin, Strategic Marketing Deputy Director of Taiwan External Trade Development Council, and Amb. Benedicto Yujuico, Chairman of Philippine Chamber of Commerce and Industries share a toast to officially kick off Taiwan Excellence campaign’s fourth year in uplifting the Filipino households.
The exhibition promises to bring a new layer of fun for visitors, offering something for everyone. Specific exhibits include: Swift 7, the slimmest laptop delivered by Acer; Zenphone 3 Live, the first smartphone with real time beautification technology by Asus; Trident 3, the smallest VR Gaming PC from MSI; Core P1 TG Mini ITX Wall-Mount Chassis by Thermaltake; home goods including the Tatung Fusion Cooker and the Vinaera Electronic Wine Aerator; bicycles including Term Cycles and Roxim Technologies Raptor X3 Bicycle Headlight; and sports equipment including Johnson Fitness S3+ Spinner Bike, and Hono YP 2009.
“Through product demonstrations and interactive activities, Filipinos will have the opportunity to experience the innovative quality of Taiwanese products, providing a source of fun and generating excitement surrounding consumer goods that have been developed and manufactured in Taiwan” says Tony Lin, Deputy Executive Director of the Strategic Marketing Department at TAITRA.
Activities slated for the 2017 Taiwan Excellence campaign include (among others): Experiential Zones in SM Megamall (June 2-4), SM Mall of Asia (September 29- October 1) and Glorietta (November 24-26). Taiwan Excellence will also feature in expos such as Systems Integration Expo (August 17-19), Taiwan Expo (September 29 – October 1), and Philconstruct 2017 (November 9-12).
For the full lineup of this year’s Taiwan Excellence campaign, please visit www.taiwanexcellence.ph.
About Taiwan Excellence
The symbol of Taiwan Excellence honors Taiwan’s most innovative products that provide tremendous value to users worldwide. All products carrying this symbol have been selected for specific Taiwan Excellence Awards based on their excellence in design, quality, marketing, Taiwanese R&D and manufacturing. Initiated by the Ministry of Economic Affairs (MOEA), R.O.C. in 1992, the symbol of Taiwan Excellence is recognized by 100 countries.
Sponsored by Bureau of Foreign Trade (BOFT), MOEA
The Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA), R.O.C. is responsible for implementing policies and regulations governing foreign trade and economic cooperation. Established in January 1969, the BOFT’s role and position have been adjusted regularly to meet the needs of the ever changing international economic and trade environments. The BOFT has been guiding and working with the Taiwan External Trade Development Council (TAITRA) in numerous promotional trade projects and activities both internationally and domestically. Having worked closely with TAITRA for many decades, the BOFT continues to commission TAITRA for various critical government projects relating to business, trade and investment, while promoting Taiwan internationally.
Organized by Taiwan External Trade Development Council (TAITRA)
Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit, semi-governmental trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwanese businesses and manufacturers with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets. TAITRA boasts a well-coordinated trade promotion and information network of over 1,200 international marketing specialists stationed throughout its Taipei headquarters and 50 overseas offices worldwide. Together with its sister organizations, the Taiwan Trade Center (TTC) and the Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies.